Lady E is a gospel singer using her talent and image to take the lead to help the less privileged in challenging times like this. providing them with basic essentials to re-purpose their focus on doing their part to address community issues such as pandemics, etc. instead of their basic survival needs.
To spread the love of Christ through Music, and empower the less privileged to stand up and Lead in encouraging others in solving bigger systemic and humanitarian problems to improve people’s health and way of life.
Vision: Feed the Poor – Heal the World.
Goal: instill in everyone that life is bigger than ourselves – live a responsible life to minimize harm on society and life’s events.
Poor and Hungry lives are at risk of COVID 19 because they cannot stay at home or work from home like high tech workers would.
One of the known problems Africans face through the years is despite a wealth of natural resources, they are typically poor. These poverty-stricken population live in densely populated neighborhoods in over populated homes where isolation could be a challenge should a member of the household catch COVID 19. Families due to poverty have a tough choice to make between being killed by the virus and hunger because they cannot to take a day off due to low incomes, opportunity and no bank savings.
This issue falls right in line with one of Lady E’s advocacies for the “the haves and the have-nots”.
Lady E in collaboration with WACE plans to solicit for help from Africans living abroad and all others who can afford to help bridge this gap between the haves and the have-nots.
Lady E will team up with WACE raise money during virtual concerts and Church performances to raise money in support of low-income people who cannot afford to take time off to social distance, to slow the spread of coronavirus in Africa.
Lady E will look for sponsorship opportunities to support the massive media communication efforts needed to garner donations and distribution of supplies.
Project communication and marketing
To inform people about this humane endeavor there will be a consolidated communication campaign on the internet to solicit for help and a massive national-wide media (TV, radio, internet) campaign in African countries to provide this help to those who need it through volunteer hubs setup by Lady E in Africa .
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